Campaign

24 Hour Bus Marathon

Mode
Year

2018

ENTITIES
DTPW
Miami-Dade Department of Transportation & Public Works
BCC
Miami-Dade Board of County Commissioners
Chapter
Contact

Mode
ENTITIES
DTPW
Miami-Dade Department of Transportation & Public Works
BCC
Miami-Dade Board of County Commissioners
Chapter
Contact

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CONTEXT

Most people don't understand the day-to-day challenges most bus riders face. From nonsensical connections to infrequent routes, it's impossible to make sense of it all without immersing yourself in the system itself.

GOAL

We embarked on a live 24-hour bus marathon to broadcast a real-time, up-close-and-personal view of the experiences bus riders face as they attempt to navigate and utilize the County's often dysfunctional route network.

STATUS
Results

Our live posts received over 40,000 views and we started a community-wide dialogue about the challenges of the system and how to reform it. We were joined by Commissioners and special guests and interviewed many transit riders along the way.

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